What The Term “MUA” Really Means?

When you search for this on google “MUA” it shows results from everywhere on google. MUA is an abbreviation that a lot of makeup artists use. So, am going to break down this word and why the term MUA is frequently used.

 

 The Begining of MUA

This word 'MUA' originally showed up on the internet in 2017. The two popular dictionaries Dictionary.com and Urbandictionary.com have defined it as a nickname for the term “makeup artist,” but it became popular due to beauty influencers like Manny Gutierrez, people who go by the User name Manny MUA on Youtube, Instagram and Other social media platforms. When Gutierrez became the face of a Maybelline New York campaign in 2017, that was when fans and makeup novice alike suddenly new that MUA was not his last name. MUA immediately became an industry slang and a more familiar term that consumers now understand.

Why The Term “MUA” Became What It Is.

This term MUA also has a connection to MakeupAlley; it is for makeup products and reviews, it is also a forum, it was founded in 1999. The popular blog is known for its swatches and their limited edition makeup reviews and has won a lot of trust from makeup lovers around the world since it began. MakeupAlley It is now trademarked “MUA Inc” in short.

MUA Currently

With the current colliding of social media and the beauty market, the term MUA has increased. With a short count of letters, easy scrolling, and an explosion of constant content (mostly, on IG and Youtube), the term won't be going anytime soon. All you need to do is a quick search for “#mua” on Instagram and a whopping 67 million makeup posts and followers will appear; from eyeshadow tutorials to lip makeup, it will become available at your request. This term MUA has already blurred the line between experts and baby makeup artists (novice), it has created a place where any level of a makeup artist can create tutorials with or without experience.



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